As Morgan Hipworth's online presence and popularity on Channel 10's MasterChef soared, it became evident that his culinary success had outgrown the confines of his existing kitchen. In 2023, seeking a space that could not only keep pace with his expanding ventures but also serve as a visually compelling backdrop for his content on platforms like Instagram and TikTok, Morgan turned to The Kitchen Design Centre (TKDC).
Collaborating closely with TKDC's Co-founder and Director, Peter Schelfhout, Morgan's vision for a kitchen that seamlessly merged practicality with aesthetics started to take form. Through numerous discussions, both in-person and virtual, Morgan's ideas were expertly synthesised with Peter's design proficiency, resulting in the creation of a bespoke kitchen in Melbourne. Far more than just a familial hub, this culinary haven became a dynamic canvas for Morgan's artistry, broadcasting live to a huge audience and delighting thousands. Join us as we delve into the details of this extraordinary kitchen transformation in an exclusive interview with Morgan Hipworth, exploring the perfect blend of creativity and functionality that defines this culinary masterpiece.
What inspired you to renovate your kitchen and how did you choose The Kitchen Design Centre (TKDC)?
My vision for a state-of-the-art space to film my cooking demonstrations drove my desire to revamp my kitchen. Discovering the quality work TKDC had done for the RMH home through Mazzei solidified my choice.
What were your specific requirements for the design of your new kitchen, and how did TKDC meet those needs?
Crafting a kitchen conducive to filming demands was paramount. TKDC flawlessly catered to every facet, ensuring both practicality and meticulous attention to detail—right from selecting materials to placing benchtop joins—ensuring a seamless backdrop for my demonstrations.
What appliances did you opt for in your kitchen and why?
My collaboration with Westinghouse, which offered appliances, drove my appliance selections.
How did TKDC guide you in material selection for your kitchen? What were the prime considerations?
TKDC showcased materials that exude style, minimize reflections, and are effortlessly cleanable. It wasn't just about the aesthetic appeal; it was about ensuring function and a "wow" factor that resonates with me and my audience.
As a chef, what do you believe constitutes an ideal kitchen layout?
A layout that offers unhindered access to both hand and built-in appliances, paired with a design that ensures ingredients are within arm's reach.
How would you rate the significance of craftsmanship and meticulous detailing in your new kitchen?
Impeccable craftsmanship is quintessential, especially given that my shows captivate so many people. Every detail gets magnified on screen.
What's the most cherished aspect of your new kitchen?
Its intuitive simplicity, paired with its ease of use.
How did you feel upon seeing your completed kitchen?
Awe-stricken! The precision in every detail was palpable.
How crucial was it for you that your kitchen was manufactured in Australia, and what advantages did this offer?
Immensely! Being able to physically interact with samples, witness products in TKDC showrooms, and closely collaborate with our TKDC designer, Peter, enriched the experience. Authentic Australian quality was a non-negotiable for me.